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Dawn is a bitch
Dawn is a bitch







dawn is a bitch

Our favourite one-liners from the campaign

dawn is a bitch

The same billboards were later upgraded with very simple solutions. Most one-liners proved to be so engaging that digital content creators, from the likes of Ali Gul Pir, Mubeen Ul Haq of Bekaar Films, and Saman of Stroll With Saman, were also seen talking about them on their Instagram.Īfter a lot of guesses and debate over social media, the billboards were revealed to be part of Swvl Pakistan’s latest campaign of 'Koi Baat Nahi, Swvl Hai'. Netizens and digital publications adored the whole idea of the billboards but at the same time, they were curious to know who was behind all the OOH ads. Safe to say, it did not take much time for pictures of these billboards to make their way to social media.

dawn is a bitch

We saw massive hoardings taken over across Karachi, Lahore, and Islamabad, plastered with quirky and relatable one-liners that caught everyone's attention phrases like, 'Neend phir poori nahi howi?', 'Ufff, itni lambi drive, rozana?' and 'Maheenay ka end aur hath tang?' were few that left us intrigued. Mike should have known no power in the Verse can stop the shower curtain.Did you step out of your house over the weekend and notice multiple unbranded red billboards all around? When Emily runs back to the lodge from the mines and screams, Mike doesn't even sound concerned when hearing it, it's just "oh crap, what now?" I'm a badass" dance, and going "eyyy" during his reveal to Josh and Sam in the basement. The fact Sam was in the bath for three hours while all her friends were dying outside.Ĭhris's "I'm bad. When Chris doesn't move to open the door for the Stranger and Mike is like "Just do it already, whoever it is has probably gone by now." When Sam saves Mike and calls the wendigo a "fatty" even though they're literally skin and bones. he isn't even phased its amazing, he's just like "oh man ok lets roll" If you miss the QTE where Jess swings at Matt with the shovel, he just shrugs it off. Josh in the shed with Chris and Mike: "leave me a little wiggle room, ey? can't tie em up if they just wiggle around!" "Leave it to the pros, bros!" "C-can we order pizza?" Any of Mike's quotes: "jesus hot sauce christmas cake," "fuck nuggets," "eenie meenie miney moe, catch a tiger by the toe, if he hollers.i don't know where the fuck to go"









Dawn is a bitch